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Self Published Authors: Two Ways to Market Your Book

By Faye Bond

Writing and publishing your physical and electronic books are two easy steps, whereas marketing your book is a step that can confuse and frustrate an author. Let’s look at two methods of marketing your book.

#1 Website dedicated to your book.

The domain name of your book should be the title of your book with the word book at the end of the domain name. Have three pages on your website, the home page, about the author page and blog page. Include on the home page images of your book and link these images to your Amazon and Kindle book versions. You could also include an image that links to a pdf copy of your book. Let your visitors know that they can purchase either a physical, kindle or pdf version of your book.

Give away something for free in exchange for their name and email address. This could be a hidden or final chapter. This way you will start to build a list of people who are interested in what you do.

On your about the author page explain who you are, what you do, what your passion is and why you are doing what you are doing. Let your visitors and readers get to know you, that way they will feel connected.

On your blog page regularly make posts that are relevant to the topic of your book. Share your point of view with your readers, give to them and they will follow.

#2 Social media

Social Media marketing – social media sites like Facebook, Twitter, Google+ and YouTube are essential marketing tools that authors should and utilize. At first social media sites were thought to be a fad but now it is the norm. If you do not have a Facebook and Twitter page you are not going where your market is.

Put links on your website to your social media sites. When you write and post an article on your blog you can post it to Facebook at the same time and send a tweet to your Twitter page. Create a video and upload it to YouTube and embed the video into your blog. On your social media sites Put your links to your book’s website.

Article directory submission to sites like EzineArticles is a valuable tool to use as well. By posting your original articles there you are also spreading the word about you and your book.

As an aspiring author with a dream of becoming a published author now is the time that now to write, publish and market your book and change your life.

For further information about starting and building your business online please visit a leading web design and coaching company that offers professional website design and internet marketing coaching services tailored to suit your individual needs.

Article Source: [] Self Published Authors: Two Ways To Market Your Book

Image: © Alexander Raths |

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