Copyright (c) 2008-2011 Hartford Rhodes
Article ghostwriters know that there are many tools for writing
articles that will boost the credibility of their clients. Ghost
writing actually involves a lot of research in the development of
an article, on the part of the writer. After all, not every
article ghostwriter is going to be an expert in your field –
their niche is the writing part. The article writer will need to
do a lot of research in order to create an article that will
deliver their client’s message in an intelligent manner.
Facts Help Define You As The Expert
Those writers who are experts in their field tend to include
facts and quotes sparingly in the course of an article. But, you
may be asking yourself how facts and quotes help you to establish
your credibility with an article?
When there is a “go to guy” in your field – whether your
business focus is fitness and nutrition, home schooling, rock
climbing, skin care, or real estate, there are going to be
experts whose names readers will recognize and know – and if you
are able to align yourself with that person, your words become
more credible.
Don’t believe it? Consider the recent scandal about the Kimkins
Diet, in which a woman was able to present her “better than the
Atkins Diet” approach and to convince many men and women that
she was an expert. While she defrauded those who joined her
membership site, by using established information about the
Atkins Diet as a foundation for her own approach, she made people
believe in what she had to say.
Of course, this is an extreme example – and no one is
recommending writing articles as a tool to defraud others. Still,
it does show that references to others are a great way of
establishing credibility.
Here are three reasons why that’s true:
1. Facts in an article are hard to refute. If you have researched
your article – or your article ghostwriters have researched your
article – you are likely to find that a number of different
sources have very similar information that draws on a common
source. If you get your facts about heart health from the
American Heart Association or you get your facts about medication
from a trusted doctor or pharmacist, the information that you
present will be more difficult to refute.
2. Using facts while writing articles allows you to have a strong
starting point. As an example, let’s say that you sell coffee
online and are writing articles to draw traffic to your website.
Organizations like the Specialty Coffee Association of America
(SCAA) are known for promoting quality standards and information
about brewing and storing coffee. Using their guidelines as a
foundation for your article can give you a starting point for
writing articles that will be well-received by readers. You or
your article ghostwriters can create articles about storing
coffee beans or about why it is important to have a coffee
grinder in order to grind the coffee right before it’s time to
brew, and suddenly, you are not just selling an airtight storage
container or a coffee grinder, you are letting readers know why
they need such products.
3. Writing articles with a number of facts in them establishes
the credibility of your product or service. What needs did you
see that prompted you to create the product? If you are writing
articles about plant care because you have just created a product
that kills spider mites and is safe for pets, what’s going to
show readers how your product can help them? On one hand, it’s
information about spider mites and the way that they damage
houseplants that will persuade them. On the other, it’s
information about the ways that other insect killing sprays for
plants have harmed pets – details that you can back up with
veterinary association facts and figures. Each fact-focused
article communicates differently, and each serves to explain the
benefits of your product or service.
Reader Focused Articles Attract And Maintain A Reader’s
Attention
The key to effective article marketing is to get your readers’
attention and keep it. The facts that you or your article
ghostwriters use establish credibility within your article, are
used in part, simply because they get and maintain the readers’
attention. When readers see the facts from your article published
elsewhere, they are going to know that you really do know what
you’re talking about.
When writing articles, think about what you want the readers to
learn from the article. Regardless of the product or service you
are promoting, one thing that every article writer should strive
for is to show the readers that they can trust you, the author:
credibility is essential, and the facts you use can help you to
establish your own credibility, in a way that no other method
can.
About The Author:
Hartford Rhodes is a writer and editor employed by
The Phantom Writers (http://www.thephantomwriters.com).
They will ghost write and distribute reprint articles for
the promotion of your online business, and they guarantee
that you will like the articles, or they will fix them to
your desires. They also employ American writers, most of
whom have degrees in English. Learn more at:
http://thephantomwriters.com/services/ghost-writing.html
Read More Articles From Hartford Rhodes:
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