Press Preferences – Blogging Software Explained

Copyright (c) 2011 Enzo F. Cesario

One of the biggest advantages that the web offers is the relative
ease of developing tools catering to the needs of a particular
user set. For every ten people who want to perform a specific
task, there will be ten ways for them to do it because each will
have ten different needs to address. Blogging software is an
excellent example of this phenomenon as there have been numerous
blogging programs that have arisen since the advent of
Livejournal in the late 1990s.

Understanding a few of the more common blog software programs can
help any blogger make an informed choice about their particular
needs and get their message out in the most efficient way.


Livejournal is the earliest, albeit not the simplest, of the blog
creation programs introduced. It began as an early form of social
media networking software; the emphasis was on friends sharing
their journals online with one another. As such, it has a
multitude of features aimed at creating a mutually-supporting
network of watchers and friends.

There are groups that can be joined and monitored for content
relating to the blog’s interest, which is a key tool in
generating involved commentary. Similarly, it is easy to
subscribe to specific blogs and monitor them on the “friends”
list for the same kind of content. The Livejournal software also
is used by a number of blogs, such as Deadjournal and
Insanejournal, and was used by Greatestjournal before GJ went
under. Thus, a great many people already are familiar with its
functionality and there is a large user base to tap into.

On the other hand, it isn’t the simplest system to figure out,
with some friends functionality buried under several layers of
interface. Additionally, it suffers from a certain juvenile
reputation, being firmly associated with high school students in
many minds. The audience is still big, but it has its limits.


Blogger is one of the most commonly used blogging programs out
there. It has the advantages of being very simple and more or
less omnipresent. It’s become so common to use that the
.blogspot portion of a url has become inextricably associated
with blogs of all types, be they serious or more casual in

The simplicity of Blogger is its strongest advantage. It doesn’t
bury the user in options, making the process of setting up and
getting a blog moving very easy. Blogs can be tagged and
disseminated on short notice, and there are a number of templates
available to customize a blog’s appearance.

On the other hand, the simplicity of the interface is a slightly
shallow concept. Blogs can be tagged, but they can’t be
categorized within the blog itself. This makes organizing a
Blogger blog a bit difficult. Going further, templates cannot be
edited easily — doing so requires CSS and HTML knowledge. Any
business hiring a blog writer to use the Blogger software will
need to stipulate that CSS and HTML editing knowledge are a must
as well.


WordPress is growing in popularity as a blog platform because it
offers a compromise between simple but limited options like
Blogger and the more robust yet incredibly complicated options
such as Movable Type. WordPress is essentially a word processor
built into a publishing package.

A whole slate of editing options are available for writing the
blog itself, such as font and formatting adjustments, and the
option to edit in visual style or to go right to the HTML if the
blog writer is comfortable with that. There are options to make a
quick post with very little adjustment as well as options to make
a more complex offering with jumpcuts, embedded video and
elaborate pictures. Also, the templates can be adjusted without
knowledge of HTML, allowing for much more customization.

Moveable Type

This is an unusual entry into the software. It is very well known
and incredibly powerful for people who know what they’re doing.
However, it is also notoriously difficult to install properly and
even harder to use to its full effect. MT offers many options for
customization, but then so does being able to program in computer
languages such as HTML and C++. This is an option not for the
beginner, but for someone already experienced with blogging and
computer language in general who wants full control of every
aspect of his or her blogging experience.

Self Made

This is a bit of a trick in that it isn’t explicitly a blogging
software program. Instead, some users do elect to simply make
posts directly onto their front page using the basic text
software of their site. This has a certain simplicity to it,
minimizing the need for complicated installs. However, it also
has an unfinished look about it, and severely limits the options
of what can be accomplished, and as such is an option more to be
avoided than embraced.

As a final note, it is fairly easy to get a hold of these
blogging programs. Before committing to any one of them, a user
should create a “dummy” account for each and try a few sample
posts to see how they like working with the software. This will
make the entire process a bit more complicated up front, but will
ensure that the company gets the tool it most needs.
About The Author:
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the “voice” of our client’s
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to or visit our blog at

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Image:© Fred Goldstein |

How Facts in an Article Improve the Credibility of the Author

Copyright (c) 2008-2011 Hartford Rhodes

Article ghostwriters know that there are many tools for writing
articles that will boost the credibility of their clients. Ghost
writing actually involves a lot of research in the development of
an article, on the part of the writer. After all, not every
article ghostwriter is going to be an expert in your field –
their niche is the writing part. The article writer will need to
do a lot of research in order to create an article that will
deliver their client’s message in an intelligent manner.

Facts Help Define You As The Expert

Those writers who are experts in their field tend to include
facts and quotes sparingly in the course of an article. But, you
may be asking yourself how facts and quotes help you to establish
your credibility with an article?

When there is a “go to guy” in your field – whether your
business focus is fitness and nutrition, home schooling, rock
climbing, skin care, or real estate, there are going to be
experts whose names readers will recognize and know – and if you
are able to align yourself with that person, your words become
more credible.

Don’t believe it? Consider the recent scandal about the Kimkins
Diet, in which a woman was able to present her “better than the
Atkins Diet” approach and to convince many men and women that
she was an expert. While she defrauded those who joined her
membership site, by using established information about the
Atkins Diet as a foundation for her own approach, she made people
believe in what she had to say.

Of course, this is an extreme example – and no one is
recommending writing articles as a tool to defraud others. Still,
it does show that references to others are a great way of
establishing credibility.

Here are three reasons why that’s true:

1. Facts in an article are hard to refute. If you have researched
your article – or your article ghostwriters have researched your
article – you are likely to find that a number of different
sources have very similar information that draws on a common
source. If you get your facts about heart health from the
American Heart Association or you get your facts about medication
from a trusted doctor or pharmacist, the information that you
present will be more difficult to refute.

2. Using facts while writing articles allows you to have a strong
starting point. As an example, let’s say that you sell coffee
online and are writing articles to draw traffic to your website.
Organizations like the Specialty Coffee Association of America
(SCAA) are known for promoting quality standards and information
about brewing and storing coffee. Using their guidelines as a
foundation for your article can give you a starting point for
writing articles that will be well-received by readers. You or
your article ghostwriters can create articles about storing
coffee beans or about why it is important to have a coffee
grinder in order to grind the coffee right before it’s time to
brew, and suddenly, you are not just selling an airtight storage
container or a coffee grinder, you are letting readers know why
they need such products.

3. Writing articles with a number of facts in them establishes
the credibility of your product or service. What needs did you
see that prompted you to create the product? If you are writing
articles about plant care because you have just created a product
that kills spider mites and is safe for pets, what’s going to
show readers how your product can help them? On one hand, it’s
information about spider mites and the way that they damage
houseplants that will persuade them. On the other, it’s
information about the ways that other insect killing sprays for
plants have harmed pets – details that you can back up with
veterinary association facts and figures. Each fact-focused
article communicates differently, and each serves to explain the
benefits of your product or service.

Reader Focused Articles Attract And Maintain A Reader’s

The key to effective article marketing is to get your readers’
attention and keep it. The facts that you or your article
ghostwriters use establish credibility within your article, are
used in part, simply because they get and maintain the readers’
attention. When readers see the facts from your article published
elsewhere, they are going to know that you really do know what
you’re talking about.

When writing articles, think about what you want the readers to
learn from the article. Regardless of the product or service you
are promoting, one thing that every article writer should strive
for is to show the readers that they can trust you, the author:
credibility is essential, and the facts you use can help you to
establish your own credibility, in a way that no other method
About The Author:
Hartford Rhodes is a writer and editor employed by
The Phantom Writers (
They will ghost write and distribute reprint articles for
the promotion of your online business, and they guarantee
that you will like the articles, or they will fix them to
your desires. They also employ American writers, most of
whom have degrees in English. Learn more at:

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Write An Article A Day? Yes You Can

Writing tipby Annette Young

If you need to set motivational targets within your writing, then why not set yourself a real challenge and write an article a day? This might sound a big challenge if you are new to writing but nothing speeds up your writing progress more than having an objective that makes you write consistently. You might think that writing an article a day is unrealistic time-wise especially if you have many demands on your time each day but it does depend what you are writing about in terms of research and writing time and of course, also the word count.

I would suggest writing 400-500 words initially and these are the sorts of articles ideal for web content. When I first started writing articles, I deliberately chose subjects that I was interested in and had some knowledge or experience of already. Although my technique at the time might have been a bit wobbly,  it was an easier process than expected because I could draw on my own experiences or dig that little deeper to reveal facts and figures to support the topic.

Article writing in itself is not difficult, there are different techniques and styles of course but it is amazing how quickly these techniques fall into place through trial and error. Don’t worry too much if they are not of a standard suitable for publication, that’s not the issue at this point, it is more a case of developing a writing routine and an ability to be able to produce articles of a reasonable standard quite quickly.  If left to my own devises, I would take much longer to write a short article as I quite like the article writing process but when under pressure i.e. a deadline is looming, I can produce an article in about half an hour with little editing required. I do know some writers who write vast quantities of articles  and can churn out approximately 4 an hour but I personally think that this detracts from the readability of the article and also the enjoyment in writing it. 

If you fancy having a go at producing an article a day, give yourself a head start and write down a  list of potential topics first and some key words to stimulate your thought process such as

Golf- golf clubs, expenditure, clothing, golf lessons
Bird watching- start locally, binoculars, birding scope, get a bird watching buddy

Give yourself an hour every evening  and see how far you progress, it doesn’t have to be finished or polished, but remember to keep all of the articles that you produce and when you look back and review them, you will see a rapid improvement.  A little dedication now, will ensure that you find it’s much easier to write an article a day than you initially thought possible.