Three Cover Design Secrets for Drawing in Readers

By James Adams Clofield

Great book covers compel readers to grab and buy the book. This feat is a veritable art form in itself. Often, either authors take this matter for granted and spend little effort to ensure it looks artfully compelling, or worse, they take matters into their own hands and do the artwork themselves. This would be okay if they really know what they are doing. Often, the DIY approach proves devastating to first-time authors without enough book cover art experience.

So how should you go about producing your book cover? How do you know your book cover will likely pull readers’ attention enough to consider buying your book?

Here are a few pointers that will help you create a book that catches your readers’ attention and communicates a direct, clear message that the book has been written specifically for them.

1. Your Cover’s Image Should Reflect What’s Inside

Shout out your book’s engaging plot and story by appealing to their sense of interest. Depict an image, illustration or artwork that will announce your story in a big and clear way.

Readers know what they are looking for. Make it clear to them that there is a truly mesmerizing mystery inside for them to solve or that your book will teach them everything they ever wanted to know about a specific topic.

2. Your Book Cover’s Typography Should Help Tell Your Story

Apart from conveying the aesthetic style of your book, typography or the font styles used in your book cover should help define your book by visually cluing-in your readers about your book’s theme and mood. A clean, white space cover with simple fonts conveys order and elegance that clue in readers about the formal nature of a business book. Conversely, gaudy-looking font styles may clue in readers of the interesting content inside a rock and roll musician’s memoir.

Take note of the following typographical guidelines:

• Your choice of type face, font size, style, and color will make an impact on your cover’s design. The words must be a part of the overall image you are trying to create.

• Isolating a particular word or words immediately increases their significance. By doing so, you are calling the reader’s attention to them. This may be a good idea if you are a famous author and can sell books by your name alone. But in other cases it might dilute your cover’s intent.

• Positioning is crucial. The most important element of your message should be at the top of your book’s cover.

3. Each Element of Your Cover Should Work in Harmony with One Another

Typography, illustrations, design, size, positioning, color, and every other visual element of your book’s cover must be organized in a fashion that communicates their overall message to your reader clearly, quickly, and efficiently. Remember,

• The larger the size of the element, the greater its importance to the overall message.

• Use color to make a particular element pop.

• Position each element in a way that your reader’s eyes flow from one to the next as though they are being told a visual story.

For more book marketing tips, head over to the []iUniverse Writers Tips and learn from the experience of []self-published authors.

Article Source: [] Three Cover Design Secrets for Drawing in Readers

Publishing Your Ebook On Kindle and Reading It On iPad

By Jens E Huebner

The key to saving yourself a whole lot of time is to learn a bit about formatting for Kindle before you start to write. Sure, you can go back and change the formatting but it can take hours, and you want to concentrate on writing the novel or short story, and not on reformatting. These tips apply if you have Word (and perhaps others like Open Office but I don’t know that for sure) and you can save the first of your two versions in doc or docx. More about that other version later.

Epublishing came to be extremely popular in the last few years. It’s quite a bit different to print publishing, as most of us know. With Kindle’s direct to the Kindle/Amazon site, anyone can publish their own books in almost an instant. What a way to read aspiring new authors as well as seasoned vets! Printed books are always popular, and now anyone can add the electronic versions as well. This will increase sales, and give encouragement to your writing efforts. Pick a genre for your novel, such as a thriller or romance, and setting — Ancient Egypt, for instance.

Formats for Epublishing depend a lot on which platform you are publishing on, so I can tell you a little about Kindle only, at the moment. When you publish on Kindle you can also tell customers on your website how to download an app for their iPad. This enables the stunning graphics which iPad possesses, to really highlight your Kindle-published book. This iPad Kindle app is free from the app store.

The nitty-gritty:

� Using Word, and saving in doc or docx, set your margins to a half inch and page size to 5″ by 7″. This will give you the approximate visual look of an ebook.
� Do not put any kind of header or footer or page numbers in there. These are useless for ebooks as the customer can resize the page as they wish.
� You can put a table of contents in the front, but do not use Word’s auto function as this won’t work. Just type in your table of contents manually at the front of your book.
� You can use embedded-in-Word jpegs, more on that later. How to incorporate charts and bullet points is a more complex issue, so explore that as a separate and additional body of knowledge.
� Use single spacing and Times New Roman 12 point font, and insert a page break at the end of each chapter so your text does not run on.
� Lastly, and this is the most important — do not use tabs for your paragraph indents. If you know how to use Word’s style function then work on a template for an ebook. If you don’t know how to do this and don’t want to spend hours learning how, then manually pop in 5-7 spaces as your indent.

Download a free reader called Mobipocket Reader and check how your book will look, before you hop on to the Kindle self-publishing site. There are ways to link your chapters (listed in the table of contents) to your chapter headings, but that can get a bit complicated so for now, this is the basic stuff. When you are happy with your finished Word doc or docx, then save it and then save again in the Word menu as “Web Page, Filtered”. Ignore the Word box about “this will remove formatting etc.) as this is what you need to do. You will have two versions, now — a regular Word file and an HTML one.

When you upload you’ll be using the HTML file. If you have embedded photos in the Word doc then look for a separate folder that’s been saved automatically with your photos in it. Try and file it next to your HTML doc, so you can upload together when you’re at the Kindle self-publishing site. These photos will then, hopefully, plop themselves right back into your document/novel/short story/best seller, in exactly the right place. They will automatically appear in the reader you use to check before publishing. As you write, by the way, make your characters’ names appropriate to your novel’s setting. I used Meryneith, Kemsa, Quasshie, Thoth, Aapep, and Asim to make my book about Ancient Egypt come alive.

If you’d like to find out more things about publishing in general, plus other musings, and also how to download my latest book, a thriller called []The Mummy Maker’s Daughter then check out my blog, and watch the movie trailer as well.

Article Source: [,-and-Reading-It-On-iPad&id=6546260] Publishing Your Ebook On Kindle, and Reading It On iPad

9 Tips to Help You Get Your Ebook Onto Kindle

By Sarah Arrow

Amazon Kindle is an amazing tool, you don’t need a physical Kindle to read Kindle books you can read them with a PC or Mac App. This means that publishing your existing ebooks in Kindle format extends your ebook’s reach! With the might of the Amazon publishing market behind you, you can position your self as a market leader in your industry through your written word.

Here are 9 tips that will make the publishing experience easier to manage

1. Write the Ebook!
Don’t fail at the first hurdle, look at your existing content and see what you can create a great ebook with. It’s easier than you think. Many people are put off writing an ebook, take advantage of that and write your own.

2. Choose your topic carefully – write about something you know and love – when your passion shows in your writing your audience can feel it, can read it and they will respond to it. Look at the content you have pulled together and inject your passion into it.

3. If you have carried out great webinars / teleseminars / training videos then look at having them transcribed to help you get the great content you already have into words.

4. Consider hiring someone to write the ebook for you. A freelance writer  / ghost writer can take a weight off of your mind if you are not that confident in your material. What would work better is you writing and injecting passion into your ebook and then hiring a copy editor to tidy it up for you.

5. Writing helps position your business, once you have an ebook written you need to convert it into Kindle ready format ready to upload. You will need to do a little keyword research before you start the uploading process so you have an idea of the size of your potential market.

6. If your writing is stronger than your technical capabilities hire a virtual assistant to upload your ebook to Kindle and format it if you can’t do it yourself. Don’t be afraid to hire in help. It needn’t break the bank if you are a solo entrepreneur.

7. Get a nicely designed ecover to upload to Kindle. Amazon accept jpeg and png images. Yes, we are not meant to judge a book by it’s cover but a nicely crafted cover can make a big difference to your sales – it’s worth making the effort.

8. Don’t expect to get rich from your Kindle books if you are not prepared to market them! Once your Kindle book has been approved you have to get out there and promote it!

9. Your Kindle books can be promoted in multiple ways via your blog, via your podcast, using social media tools and of course emailing your existing customers base and asking for their help.

Sarah Arrow is author of []Easy Kindle Publishing for bloggers where her clear and concise how to guides help businesses make the most of blogging.

Drop by and subscribe for to her newsletter for the free ecourse on better, more effective blogging for business and a free Kindle Publishing checklist.

Article (C) Sarah Arrow 2011

Article Source: [] 9 Tips to Help You Get Your Ebook Onto Kindle

Taking Advantage of the New Ebook Revolution

By Jerry Holliday

When Amazon announced that their Kindle digital download sales had eclipsed both their hardback and paperback sales combined, the moment of the new ebook revolution had arrived.

The launch of the Amazon Kindle in 2007 allowed people to simply click and buy to download ebooks from the Kindle marketplace onto their device. In 2009 the Apple iPad exploded onto the scene bringing with it the iBook app that also enabled ebook sales via other Apple family of products such as the iPhone and iPod.

Other ebook readers such as the Nook range of readers opened up the Barnes and Noble marketplace with Sony and others joining the fray.

This is truly exciting time for writers and information publishers throwing open a mainstream marketplace that is quickly expanding.

Firstly why should you publish an ebook?

You establish yourself as an expert
You can use your books and guides as lead generators to build your list and sell backend services and products
It doesn’t have to be a mammoth book. You can publish guides, short reports, whitepapers and even publish your blog posts as a book.

The global ebook market grew by 200% in 2010, so the question is how can you take advantage of this huge market?

There are plenty of Publish on Demand platforms out there that can help you publish and distribute your books. You can ‘Google’ publish on demand and see what is available and best suits your needs.

Lulu is probably the most well know of POD (publish on demand) services with a range of add-on support services such as marketing, proofreading, design and editing.

Fastpencil also offers publish on demand but with a unique book writing wizard that templates the process to produce professional standard book creation. These two will also be able to publish your content as physical paperback or hardback as well as an ebook.

Smashwords give authors a route to a wide range of platforms including the iPad, Nook, Kobo and soon the Kindle.

A more direct approach can be taken using the Kindle Direct Publishing Platform for Amazon’s digital marketplace or Nook’s PubIt! You will need to convert your word document into file for the Kindle and the other common format is called ePUB.

These are just a small handful of examples but the main point to take from this is that there is no better time to start planning, writing and publishing your content!

For a free guide on setting up your content directly for the Amazon Kindle and preparing books for the Smashwords platform click on the link below.

Your Internet Pie: A Guide to Building an Online Information Business –
Get Published on the Amazon Kindle and Apple iPad for Free []Click for Free Report

Article Source: [] Taking Advantage of the New Ebook Revolution