How To Make Your Amazon Book Rank Soar With Free Book Hashtags and Kindle Select

By Douglas Glenn Clark

Many readers and authors would laugh if I announced, “My book has broken into the Top 80,000 best-selling books at Amazon.com.” Yet that’s what I did. I also updated that announcement three weeks later when my book fell to 278,000 and then broke into the Top 10,000. You see, my ranking began at 950,000 – and I like progress.

Read on if you care to learn why these rankings matter for indie fiction and non-fiction authors, as well as business people who know they have a book (or article) in them but are too busy to take the leap.

The Amazon Kindle Select program fueled my rise (and fall and then rise). As a member I am allowed five giveaway days every three months. This promotion tool allows an author of articles and books to get some much-needed attention – if the author does some simple promotion.

You may wonder, why give away a book for free? Free is the new windfall. By sharing your article or book for free, you have the potential to achieve significant downloads. If you do this well, the Amazon system will be very pleased and begin improving your book ranking – even though no actual sales have occurred. Yet sales eventually will occur. More on that later.

In June of 2012, my first free day netted 209 downloads. I was thrilled because a writing colleague had told me that even 100 downloads can be significant.

In July of 2012 my second free day netted 5,376 downloads. I was stunned. My ranking soared from about 275,000 to as low as 9,950. How did it happen? I’ll tell you. But first…

Think about it. You are a new author, or you have a new business or acting or singing career and you need a boost. You create a Kindle Select article – a fairly short piece – or short book. It must be…

fun to read
informative
biographical and/or insightful.

But it can also include contact info and promotions for your product, service or expertise. How do 5,376 new fans sound?

HOW TO MANAGE A FREE DAY W/ KINDLE SELECT

As of July 3, 2012 my Amazon ranking for my new title is about 17,000. I guarantee my rank will continue to drop, until I can generate more sales and promote another free day. And yet for a couple days I was ranked in the Top 100 in three categories.

If you can get Amazon to pay attention – “Attention must be paid,” said the wife of Willy Loman in Arthur Miller’s classic play “Death of a Salesman” – you will be rewarded.

When I planned my second free day, I knew I would need help. This is how I got it.

First, I found a list of blogs that announce free Kindle books. Some are free, others charge a small fee.

My Twitter following was only about 500, so I hired Book Tweeting Service. For a modest fee, three days before my free Kindle Select day they began to Tweet promos that I wrote – with their help – that included links to Amazon, of course, and hashtags, such as #FREE #BOOK and #Kindle, etc.

I also purchased a “free alert” from Orangeberry Virtual Book Tours. They Tweeted my message all day long. Dedication is worth paying for.

I re-tweeted (RT) all the above Tweets as I saw them, and added replies and thank yous with my link.

I remained engaged online from 7 AM to 10 PM on the free day, with breaks, of course, and created new tweets as needed, which BTS and Orangeberry kindly RT’d.

Also, since I could tell I was doing fairly well in the United Kingdom, as their 24-hour free day was coming to a close, I featured tweets that reminded those readers to “get it quick.” Afterwards, I concentrated only on the United States.

How much did all the help cost? $180.98. In the hours following the free day, a trickle of sales — readers who missed the free day? — quickly returned $54. More sales will follow, so the outlay is a no-brainer.

MORE TIPS FOR KINDLE EBOOK RANK

Since I created the short links for my Tweets at bit.ly, that site’s statistics told me which link was most popular. Naturally, I kept pushing that link.

Also, the music theme of my book provided an obvious audience. So before the free Kindle Select day, I grew my Twitter account by engaging that niche and a couple others. In short, authors must define their audience – and then engage them.

By the way, throughout the day I met some wonderful people who showed an interest in my project, so I was more than happy to RT their announcements and ideas. A sense of community and sharing developed, and it was very nice. I don’t care to compete with other writers. It is better to encourage them.

Another thing to keep in mind is that you need to inform book lovers of their options. For example, I wrote blog posts that revealed a Kindle device is not needed to get a free copy of a Kindle ebook: Just download free Kindle software. In the posts, I advised readers to Google “Free Kindle” for apps and other information. And I provided links for PC and Mac users. Make it easy.

But what about sales? Some authors merely post their book and it takes off. Why? I don’t know. Karma? Or maybe their book falls into a very clear genre. Millions of others get nowhere, and this is particularly true of non-genre fiction. Suffice it to say, if you want your beautiful book or article to get some attention, you must get in front of it and promote! Don’t be shy.

Kindle Select free days – if well managed – can get you some attention. As you improve your rank, Amazon begins including your title in simple promotions with other titles. This adds fuel to the fire. But…

As I said before, my rank will drop until I find new ways of engaging my readers and audience. The ups and downs are like an ocean tide: forward movement, retreat; forward movement… and so on. In other words, marketing never stops.

But that’s okay, because wishing and hoping rarely works. And it is exciting to your book rise and shine.

Douglas Glenn Clark is the author of The Memory Songbook. Read it now: http://bit.ly/Mq79oq For FREE DAY ALERTS, visit http://douglasglennclark.com/blog/

Article Source: [http://EzineArticles.com/?How-To-Make-Your-Amazon-Book-Rank-Soar-With-Free-Book-Hashtags-and-Kindle-Select&id=7160203] How To Make Your Amazon Book Rank Soar With Free Book Hashtags and Kindle Select

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Why This Girl Will Never Buy a Kindle (Or Digital Book)

By Leann Zafuto

Imagine this: you love books and the whole experience of “books.” Going to the book store, picking out a crisp, clean book off the shelf (or ordering from a discounted price on-line), cracking the cover open, the smell of the page, a special bookmark, the whole happy experience. Then, the Kindle arrives. None of the above happens. Nothing. Sure there are many positives about the Kindle or an iPad (reading a book on-line), which I can see, but imagine a life (or a home), without books? Digital books only? Dull and flat. Either way, the Kindle is NOT for me, or countless friends and associates I speak with. I am not alone here.

Why the backlash? It’s not exactly a backlash vs. a “not even an option” for me. The catch is simple yet complex: I live for and love books and being an artist and fashion person, I buy tons of art and fashion type books, big books with big colorful illustrations! Therefore how could this be captured in a *gasp* Kindle or digital book that you cannot touch, smell, feeling that cracking when you first open it? Whether it be a novel or a big colorful art book, nothing about a digital book can capture all the joy a real book brings. The internet and all the on-line everything is good for many things, BUT NOT ALL. You can take away the cd for me, I get it I supposed, gone goes the collecting of that too. But this girl will never buy a Kindle!

First, I’m not worried about the space saving aspect of books on my book shelf or coffee table. I welcome it and put them even on the bathroom vanity and nightstand. They are part of my home d�cor, and show who I am and what I like. I’m not a digital machine therefore I don’t wish to be reflected like that in any way shape or form. (You took my cds; you’re not taking my books!) Books are a classic and make you look and feel chic and classic. Once they are read and upon a shelf, you almost feel a sense of accomplishment. I do. That’s gone with a *gulp* digital-anything.

Then there’s the true book experience; meeting the author. I absolutely love going to book signings in New York City or wherever I happen to be. I thrive on the many authors I have met and would never part with my collection. They don’t read a short excerpt from a Kindle, they read to you from a book! Is an author going to sign the back of your Kindle? No. It’s an honor to have met them, show my friends and proudly display these on my bookshelves. Being a magazine-addict; the collecting, or light collecting (not a pack rat here!) and the proud display and feeling of accomplishment of reading them all is beyond wonderful. Having them signed by the author; priceless.

What happens if your library when the Kindle crashes? Books don’t “crash.” Or, if it breaks. Books don’t break either. I guess it doesn’t matter if you have already read the book. And, how do you pass it on to a friend to also enjoy? How do you see and enjoy the big colorful illustrations? How do you see Andy Warhol’s prints or deKoonings images on a Kindle? How on earth can you capture Alexander McQueen’s fashion icon book with the cover holograph of the skull on a machine? The novels…I love the page turning (not sliding), and bending a rabbit ears on my old Twilight novels. Granted it’s the digital era and for the most part it’s fabulous, but digital books to I guess, save space. No way Jose!

In conclusion, (for now); the bookshelves, the accomplishment, the signings, the smell and feel, not to mention the big colorful artistic and fashionable illustrations in the books and so much more — this is just the beginning of my rant “for” books. Not “against” digital books, per say. I try to find the positives in life, usually. I find a ton in real books, fewer in Kindles or digital books. Books are classic and iconic and have so much to offer. Again saving space and packing 2,000 books on a tiny machine is not thrilling for me. Nothing beats cracking open a real book and proudly displaying it on my coffee table, signed.

I hope others feel the same and understand the iconic importance of books. Unlike cds, per say, books are timeless, they’ve been around forever! And, I’m all about timeless everything, that’s why this girl will never buy a digital book! – Leann Marie Zafuto

Article Source: [http://EzineArticles.com/?Why-This-Girl-Will-Never-Buy-a-Kindle-(Or-Digital-Book)&id=6600119] Why This Girl Will Never Buy a Kindle (Or Digital Book)