Last night, I went to the start of the Salisbury Literary Festival and thoroughly enjoyed being with book lovers as well as to be in the presence of other authors. The interview with the first author of the festival-Neil Spring was really interesting.
Great book covers compel readers to grab and buy the book. This feat is a veritable art form in itself. Often, either authors take this matter for granted and spend little effort to ensure it looks artfully compelling, or worse, they take matters into their own hands and do the artwork themselves. This would be okay if they really know what they are doing. Often, the DIY approach proves devastating to first-time authors without enough book cover art experience.