How To Repurpose Your Articles To The Maximum

By Michel Maling

Whether you write articles for yourself or have someone else write them for you, did you know that you can repurpose your content in more ways than one?

Most people tend to write an article and then submit it to a few top article directories. Then they may put it onto their blog. There are many other things that you can do with that article and here are a few tips on how to repurpose your article so that you can get the most out of it. In this way you will save a lot of time and make your content go a lot further.

Tip No. 1

Take your article or combine it with several others and create a report or mini ebook that you can submit to the top Ebook directories. You can also offer your mini ebook as an incentive to get people to subscribe to your list.

Tip No. 2

You can turn your article into a PDF using a program such as OpenOffice and submit it to top document sharing sites. A quick search in Google will give you many “top doc sharing sites.” You could also offer free distributions rights to your subscribers, as well as Ebook sites and in this way your links will go viral.

Tip No. 3

Why not turn your article into a video and submit to free video sharing sites. Create a channel that you build up with videos over time on a certain niche topic. In this way you will get subscribers over time and thus more views with each video that you submit.

You can turn your article into a video by either reading it in front of a webcam or you can use a free program like CamStudio to capture your article on the screen and you can scroll through the article while reading it. You can also use CamStudio to scroll through an article made into slides on Power Point and make it into a presentation.

Tip No. 4

Why not plan ahead and create an outline of your articles. Plan a particular topic and work on between ten and twenty chapters. Then you can write each article as a chapter of a future Ebook product. In this way you will end up with a product that you can sell to the public. It doesn’t matter that the content is already out there in article form on the internet, as most people won’t even see it. It is also more convenient to have your articles in a book format, which makes more people want to read it.

The best part about article marketing and repurposing your articles is that it is work that you will do once, and that content will work for you for years to come bringing you traffic on autopilot. This is far better than paid advertising, as once you stop paying, your ads disappear.

To grab some more information on article marketing, visit http://profitonlinefromhome.com/recommends/category/article-marketing

Article Source: [http://EzineArticles.com/?How-To-Repurpose-Your-Articles-To-The-Maximum&id=6789033] How To Repurpose Your Articles To The Maximum

How Facts in an Article Improve the Credibility of the Author

Copyright (c) 2008-2011 Hartford Rhodes

Article ghostwriters know that there are many tools for writing
articles that will boost the credibility of their clients. Ghost
writing actually involves a lot of research in the development of
an article, on the part of the writer. After all, not every
article ghostwriter is going to be an expert in your field –
their niche is the writing part. The article writer will need to
do a lot of research in order to create an article that will
deliver their client’s message in an intelligent manner.

Facts Help Define You As The Expert

Those writers who are experts in their field tend to include
facts and quotes sparingly in the course of an article. But, you
may be asking yourself how facts and quotes help you to establish
your credibility with an article?

When there is a “go to guy” in your field – whether your
business focus is fitness and nutrition, home schooling, rock
climbing, skin care, or real estate, there are going to be
experts whose names readers will recognize and know – and if you
are able to align yourself with that person, your words become
more credible.

Don’t believe it? Consider the recent scandal about the Kimkins
Diet, in which a woman was able to present her “better than the
Atkins Diet” approach and to convince many men and women that
she was an expert. While she defrauded those who joined her
membership site, by using established information about the
Atkins Diet as a foundation for her own approach, she made people
believe in what she had to say.

Of course, this is an extreme example – and no one is
recommending writing articles as a tool to defraud others. Still,
it does show that references to others are a great way of
establishing credibility.

Here are three reasons why that’s true:

1. Facts in an article are hard to refute. If you have researched
your article – or your article ghostwriters have researched your
article – you are likely to find that a number of different
sources have very similar information that draws on a common
source. If you get your facts about heart health from the
American Heart Association or you get your facts about medication
from a trusted doctor or pharmacist, the information that you
present will be more difficult to refute.

2. Using facts while writing articles allows you to have a strong
starting point. As an example, let’s say that you sell coffee
online and are writing articles to draw traffic to your website.
Organizations like the Specialty Coffee Association of America
(SCAA) are known for promoting quality standards and information
about brewing and storing coffee. Using their guidelines as a
foundation for your article can give you a starting point for
writing articles that will be well-received by readers. You or
your article ghostwriters can create articles about storing
coffee beans or about why it is important to have a coffee
grinder in order to grind the coffee right before it’s time to
brew, and suddenly, you are not just selling an airtight storage
container or a coffee grinder, you are letting readers know why
they need such products.

3. Writing articles with a number of facts in them establishes
the credibility of your product or service. What needs did you
see that prompted you to create the product? If you are writing
articles about plant care because you have just created a product
that kills spider mites and is safe for pets, what’s going to
show readers how your product can help them? On one hand, it’s
information about spider mites and the way that they damage
houseplants that will persuade them. On the other, it’s
information about the ways that other insect killing sprays for
plants have harmed pets – details that you can back up with
veterinary association facts and figures. Each fact-focused
article communicates differently, and each serves to explain the
benefits of your product or service.

Reader Focused Articles Attract And Maintain A Reader’s
Attention

The key to effective article marketing is to get your readers’
attention and keep it. The facts that you or your article
ghostwriters use establish credibility within your article, are
used in part, simply because they get and maintain the readers’
attention. When readers see the facts from your article published
elsewhere, they are going to know that you really do know what
you’re talking about.

When writing articles, think about what you want the readers to
learn from the article. Regardless of the product or service you
are promoting, one thing that every article writer should strive
for is to show the readers that they can trust you, the author:
credibility is essential, and the facts you use can help you to
establish your own credibility, in a way that no other method
can.
About The Author:
Hartford Rhodes is a writer and editor employed by
The Phantom Writers (http://www.thephantomwriters.com).
They will ghost write and distribute reprint articles for
the promotion of your online business, and they guarantee
that you will like the articles, or they will fix them to
your desires. They also employ American writers, most of
whom have degrees in English. Learn more at:
http://thephantomwriters.com/services/ghost-writing.html

Read More Articles From Hartford Rhodes:
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Some Thoughts on Speciality Blogging

Copyright (c) 2011 Enzo F. Cesario

Blogging is held up in many circles as the epitome of the
personal project. Blogs are praised for their focus on the
personality of the blogger, the flexibility of the medium (text
only, vlog, podcast) and the relatively limitless topics that can
be blogged on.

Given that the division of labor allows for the formation of
specialized approaches, it shouldn’t be a surprise that niche
and specialty blogs have become part of this great journalistic
movement. There are blogs covering all manner of specialties,
from arts and craft-focused publications to hard-hitting
diatribes on the political situation in foreign hotspots. The
powers of SEO and keyword writing allow these blogs to stand out
to their intended audiences during searches, so clearly all that
remains is for the next blogging genius to unleash his
specialized knowledge upon the world, yes?

Well, as ever, the situation is perhaps slightly more complex
than that, and for good reason. Let’s have a look at some of the
pros and cons alike of dedicating a blog to a particular topic.

The Sublime

There is something very satisfying in reading a well-crafted blog
on a particular subject when it’s put out by a skilled and
well-versed master of that topic. A specialized blog is more than
single mindedness when done properly — it is a treasure house of
many varied gems.

A genuine expert writing a specialty blog is what really makes
the medium come alive, in fact. It’s one thing to simply have
anyone writing about something they care about and focusing on
that topic. Having someone who knows it, who “groks” it as
Heinlein would say, means that the blog can cover the various
shades in between the obvious postings.

As an example, consider a blog focusing on the latest in board
games (and if you think gaming of all sorts isn’t a topic worth
considering, you haven’t seen Steve Jackson Games’ 2010
shareholder report, in which they posted $3.5 million in gross
earnings). Our gaming blog, written by an interested observer
rather than an expert, could cover the major releases for the
year. Big gaming companies like Wizards of the Coast, Steve
Jackson Games, Battlefront and so forth could be profiled, the
occasional interview with a game designer could be featured,
trade shows could be reported on. It would be nice and
informative, and safe for all those reasons.

A genuine expert in game publication and game theory, on the
other hand, could get into the subtleties of game mechanics. They
could explain how a certain game is literally impossible to play
properly because of bad designs in the rules, or illustrate how a
new game just released takes all the problems inherent in a
timeless classic and makes a much better game of it. Rising stars
in the independent development industry could be pointed out and
brought to greater prominence.

Basically, the blog would look very similar, but would have many
varying shades of interest and subtlety between the more common
flavor of post, allowing for so much more interaction and
engagement with the material.

The Unfortunate

Specialization is, by necessity, also exclusive. Choosing to
specialize in a particular topic to any degree automatically
alienates a set of readers not interested in that specialization.
So while a specialty blog can allow an expert to really
illustrate the varying shades and joys inherent in their favorite
topic, each level of focus it dives into cuts away that much more
of an audience — and readers are certainly not an infinite
resource.

Again, take our gaming blog: Gaming as a whole topic is fairly
broad, encompassing video games, board games, roleplaying games,
casual games, serious-hardcore games and so forth. And yes, there
is a certain amount of overlap; many people enjoy playing games
of all sorts, so a blog about any one of them isn’t going to
outright sever all connection with the others.

However, there are people who are interested in some things, but
not others. Focusing a blog on RPGs and not video games
eliminates a major portion of the gaming crowd (RPGs haven’t
been the largest contender in the gaming market in more than a
decade now). There is a lot to talk about in roleplaying game
development, of course — but it will never approach the scale of
video game development as a market, and thus any blog about it is
never going to attract the same degree of attention.

So, what to about it.

There is fortunately a very clear answer: Do what you can do
best. If you know your niche, and are confident you can make it
work, try it. Start right now, put up that first post, and begin
shopping around for good keywords, listing your blog in
directories and promoting gently on social media networks. You
will never have success if you don’t try. If, on the other hand,
you feel more comfortable taking a generalist approach,
understand that this isn’t bad. There are many readers out
there, and a general approach to blogging can bring them in. And
if you start wide, there’s nothing to say you cannot drill down
to a more specific angle later.
About The Author:
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the “voice” of our client’s
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/

Read More Articles From Enzo F. Cesario:
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Writing Articles

by Annette Young

I enjoy writing articles but one thing that I have always been concerned about is that many writers focus solely on littering their articles with keywords so that the articles are picked up by the search engines, therefore increasing their sites popularity.  Even though Google have changed their algorithms to ensure that quality wins over poorly written and keyword swamped content, some writers are still continuing to add highly targeted and sometimes irrelevant keywords throughout.

 Now I’m not against any writer marketing their website, building up a niche for themselves or using search engine optimisation, I have after all been writing SEO articles for years for my clients and I have written them for myself but…I always endeavour to make sure that any keywords used do not detract from the inner message of the article.

If you are not sure what SEO is, it’s worth learning how to use it to your advantage if you are trying to promote your work or plan to write for clients as many will ask for their articles to be optimised, but it’s worth doing it right so that you don’t alienate your reader. 

When I am writing articles, I always think about what I am trying to convey to the reader. I pick a topic and either write a generic article that introduces a reader to the subject as a whole or I plan to narrow down the topic and make the article a lot more concise and informative. Once you have established what your article will be about, then you can choose keywords that support the article minimising the risk of keywords becoming obtrusive.

The most important thing when writing articles is always to write for your reader first of all and then think about keywords second. It’s possible to write an excellent article that is fully optimised and yet the reader would never know about it because the flow of words is seamless. Good SEO is a skilful technique and it really can make your articles list high in the search engine rankings but don’t ever forget that writing articles is all about informing, educating or entertaining others and if we forget who or what we are writing for, the reader may well decide to not bother reading our words at all.

Image: © Vladimir Voronin | Dreamstime.com

Authors: The Only Marketing Secret You Need To Know

By Jay Harmish

Since you are reading this, it is pretty clear that you are already aware of the popularity and prospective value of information based marketing. It’s so popular that there are more than enough articles on the Web to keep the average person reading for several lifetimes, even without taking time out for a coffee break.

However, there has been a basic fact that many aspiring writing marketers have fallen prey to avoiding, and it is this: effective marketing involves more than putting a bunch of words together in an article format, throwing your link up, and waiting for the big bucks to roll in. If that’s your mindset, you’ve got a rocky road ahead of you. But don’t despair, because if you’re open to the idea that your strategy up to now is not going to take you to Millionaire Avenue, and you’re willing to reconsider and restructure your approach, chances are pretty good that success will not elude you.

Here is something you need to make yourself aware of, if you’re not already: the reason you write is to inform people. People are not jumping fences to find resource boxes with links they can click on just so your bank account balance will hit the high digits. No one cares about that – except you, of course.

But here’s the secret that will change it all for you (a secret to many, and only a relatively select few top-quality writers out there have a handle on this): Remember “The Golden Rule.” Ask yourself this question: “Why would I read an article?” Once you come up with the honest answer to that question, your entire perspective of writing will change. That’s right, you’re not the only one who reads articles to learn something valuable. People are in it for themselves. However, as a writer, you have to remember that and create content that is for others, not for you… and certainly not with the primary focus on your making money.

Write from the heart and the rest will follow. If you write an article while your first and foremost reason is to get people to click on that resource box, then it’s almost inevitable that the quality of your article will suffer at least to some extent. So, that said, get into what you’re writing and have a passion for it. Keep in mind that not a person in the world is interested in giving you a buck if you’re not willing to give something worth more than that buck in return.

When it comes to submitting your articles to article directories, you’ll notice that guidelines are set in place. They are there for a reason. They’re not there to make your life difficult. Remember, directories need you to thrive, too, and when you really think about it, they put those guidelines in play to help you maintain the integrity of your content and, ultimately, your reputation as well as theirs. More important than any of that, the reader enjoys a quality experience.

Now, here’s the real secret to effectively dealing with article directory submissions: don’t “try” to fall within guidelines. Does that seem contradictory? It’s not in the least bit. Consider this. If you honestly write for the benefit of your readers, you will naturally adhere to guidelines. You won’t have to go crazy with keywords, conforming to rules, etc. In short, write with integrity and everything falls into place. Don’t act with an intention to “trick” anyone. Again, treat others as you would want to be treated. Write as if you were writing for a reader who is looking for the same quality that you would be.

There is no way around this, and that’s a good thing. When you truly act from a standpoint of integrity, everyone wins. That includes your readers (most important), you and the directory that you are submitting to. When it’s a win/win/win situation, there’s only room for success. Yes, that includes the results that you ultimately want. So, it’s a bit of a paradox, isn’t it? Don’t be focused on your rewards and you’ll get them. As you act as your own judge regarding all of this, here’s a promise: you can try all the marketing tactics in the world, but nothing will bring home the bacon that good, clean, public-serving intentions will. You can take that to the bank. It’s one deposit whose interest will accumulate quite rapidly – and at a very high rate of return.

Jay Harmish is a marketing and writing enthusiast who acts as senior editor for [http://www.articlesahoy.com]ArticlesAhoy.com, an article directory that focuses on providing quality reading and content for all.

Article Source: [http://EzineArticles.com/?Authors:-The-Only-Marketing-Secret-You-Need-To-Know&id=6286701] Authors: The Only Marketing Secret You Need To

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